Privacy Policy

Last updated: March 16, 2025

This Privacy Policy describes how Market Path ("we", "us", or "our") collects, uses, discloses, and safeguards information about you when you access or use our website and online seminar platform at marketpath.eu (the "Service"). Please read this policy carefully. By using the Service, you acknowledge the practices described here.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you register for an account, enroll in a seminar, contact support, or otherwise interact with the Service. This may include:

• Full name and display name
• Email address
• Password (stored in hashed form)
• Billing and payment information processed through our payment providers
• Profile details such as professional background or areas of interest
• Messages, questions, and discussion contributions submitted through the platform

1.2 Information Collected Automatically

When you use the Service, certain technical data is collected automatically, including:

• IP address and approximate geographic location derived from it
• Browser type, version, and operating system
• Device identifiers and screen resolution
• Pages visited, time spent, and navigation paths within the Service
• Referring URLs and search terms used to reach the Service
• Session identifiers and cookie data

1.3 Information from Third Parties

We may receive information about you from third-party services you connect to your account, such as single sign-on providers, or from payment processors confirming transaction status. We handle such information in accordance with this policy.

2. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to operate and improve the Service. These technologies serve the following purposes:

• Essential cookies: Required for authentication, session management, and security.
• Functional cookies: Remember your preferences and settings across visits.
• Analytics cookies: Help us understand how users interact with the Service so we can improve it.
• Marketing cookies: Used to measure the effectiveness of communications, where applicable.

You may control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Creating and managing your account and providing access to seminars and learning materials
• Processing payments and issuing receipts or certificates of completion
• Communicating with you about your account, enrollment, and support requests
• Sending service-related notifications and, where you have opted in, promotional communications
• Personalising your learning experience and recommending relevant content
• Monitoring and improving platform performance, security, and reliability
• Conducting internal analytics and research to develop new features
• Complying with applicable legal obligations and enforcing our terms

4. Legal Bases for Processing

We process your personal information on the following legal grounds, as applicable:

• Contract performance: Processing necessary to deliver the Service you have enrolled in or requested.
• Legitimate interests: Improving the Service, preventing fraud, and ensuring platform security, where these interests are not overridden by your rights.
• Consent: Where you have given explicit consent, such as for marketing emails or optional analytics.
• Legal obligation: Where we are required to process data to comply with applicable law.

5. Sharing and Disclosure of Information

5.1 Service Providers

We share information with trusted third-party vendors who assist us in operating the Service, including hosting providers, payment processors, email delivery services, analytics platforms, and customer support tools. These providers are contractually required to use your data only for the purposes we specify and to maintain appropriate security measures.

5.2 Instructors and Facilitators

When you participate in a seminar, facilitators may have access to your display name, submitted questions, and discussion contributions relevant to that session. They do not receive your payment information or private account credentials.

5.3 Business Transfers

If Market Path undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a materially different privacy policy.

5.4 Legal Requirements

We may disclose your information if we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect the rights or safety of our users or the public, or respond to a verified governmental request.

5.5 Aggregated and De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with partners, researchers, or the public for analytical or promotional purposes.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymise your data within a reasonable period, except where we are required to retain it for legal, regulatory, or legitimate business purposes such as resolving disputes or preventing fraud. Anonymised or aggregated data derived from your information may be retained indefinitely.

7. Data Security

We implement industry-standard technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain exceptions.
• Restriction: Request that we limit the processing of your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or for direct marketing purposes.
• Withdrawal of consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at support@marketpath.eu. We will respond within a reasonable timeframe consistent with applicable requirements. We may need to verify your identity before fulfilling certain requests.

9. Marketing Communications

We may send you promotional emails about seminars, new topics, or platform updates if you have opted in or where permitted under applicable law. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Opting out of marketing communications does not affect transactional or service-related messages.

10. Children's Privacy

The Service is intended for users who are at least 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe a child has provided us with personal data, please contact us at support@marketpath.eu.

11. International Data Transfers

Market Path operates globally and your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from those in your country. Where such transfers occur, we apply appropriate safeguards to ensure your information remains protected in accordance with this policy.

12. Third-Party Links and Integrations

The Service may contain links to third-party websites or integrate with external tools. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a notice on the Service. Your continued use of the Service after any changes constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: support@marketpath.eu
• Phone: +1 416 878 8252
• Postal address: Market Path, County Road 16, Orangeville, ON L9W 2Z6, Canada

We are committed to resolving any concerns you may have about our handling of your personal information.